Transpera Unveils New Mobile Video Advertising Platform & SDK for iOS, Android, BlackBerry
San Francisco, CA (PRWEB) December 14, 2010
Today Transpera unveiled its new technology platform for the Transpera mobile video advertising network, which supports the top three smartphone platforms: Appleâs iOS, Android and BlackBerry. The platform and SDK release allows any app developer to earn the highest revenue per impression available on mobile through the highest quality video ads from leading brand advertisers including Ford Motor Company, Proctor & Gamble, Marriott, Microsoft and Paramount Pictures.
âWe are committed to creating the best possible consumer experience in mobile video advertising. Too many mobile video ads force consumers to wait for downloads and sit through less than optimal jittering and stuttering videos â weâve focused our development resources on solving these issues with superior technology,â said Alex Galvagni, President and Chief Operating Officer, Transpera. âWeâve created a better way to deliver mobile video ads that engage consumers and represent world-class brands while bringing in the highest revenue potential for mobile for developers.â
Transpera provides brands with a way to leverage the only full-screen interactive video advertising experience to engage consumers with the best online video quality available. Transperaâs proprietary technology ensures the best consumer experience across wireless networks and devices through mobile optimized video ads and multi-tiered caching and fetching technologies.
The SDK supports Appleâs iOS (iPhone, iPod and iPad devices), Googleâs Android and Blackberry, which represent more than 75% of the US smartphone market. Since its initial roll out in July, the platform has grown more than 160% month over month.
New features of the platform include:
InstaPlay: Video ads download in the background, resulting in instant play back, eliminating any buffering, wait-times or stuttering.
IntelliCache: Transperaâs proprietary multi-level caching technology ensures that ads arenât repeatedly downloaded over mobile networks.
Optimized Communication: Transperaâs proprietary communication client server protocol ensures mobile video ads are delivered intact regardless of network availability or reliability.
Seamless Transition: Consumers are seamlessly brought into and out of the video ad-experience, without taking away from an in-app experience
Creative Execution for Mobile: Transperaâs mobile video ad-units have mobile specific calls to action that leverage the unique attributes of a mobile device, including click to call, click to locate, survey capabilities, social media sharing options and more.
Transpera’s mobile video ad network includes a variety of mobile developers and publishers including leading mobile media companies such as AccuWeather & CBS, mobile music apps such as Slacker, social networking communities including Wattpad and myTown, mobile game developers including Mobilityware and Com2Us and many more.
Resources:
View a demo here: http://vimeo.com/16509023
Learn more about Transpera here: http://www.transpera.com/
Follow Transpera on Twitter here (@Transpera): http://twitter.com/#!/transpera
Transpera Developer Portal: http://developers.transpera.com/
About Transpera
Transpera is the leading mobile video ad network, enabling app developers to generate the highest CPMs available on mobile via high quality, interactive video ads from leading brands. For advertisers, Transpera helps brands leverage the only full-screen interactive video advertising experience to engage consumers with broadband quality video ads. Transperaâs proprietary technology ensures the best consumer experience across wireless networks and devices through mobile optimized video ads and multi-tiered caching and fetching technologies. Transpera is based in San Francisco, Calif. and is funded by top venture firms Flybridge Capital, Intel Capital, First Round Capital, Labrador Ventures and Blackberry Partners Fund.
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