This is supposedly a video from an iAd by BMW covers the X3. If it is or isn’t it’s still pretty lame for such a cool car company. In any case the iAd is to help launch the all new BMW X3 and drive pre-orders with user-generated content and the ability to customize the car of your dreams. Certainly text ads are not going to capture the emotion of an aspirational BMW ad. As a previous 3 series owner (the life before kids) I can attest to how nice these cars are. Too nice in fact for crayons, sippy cups and goldfish crumbs.
