Hilton Hotels & Resorts has launched the hospitality industry’s first iAd as an extension of its “Stay Hilton, Go Everywhere” global multi-channel campaign. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPad and iPod touch users right in their favorite apps. iAd campaigns combine the storytelling power of TV with the engagement of digital, so that users tap them knowing they’ll be entering a unique, immersive ad with a variety of rich interactive experiences.
What product is more suited for iAds than resorts? There is no way that text ads are going to make you yearn for a vacation like actual images can. Come on, you want to see the Hilton Hawaiian Village don’t you?
