Apple iAd Advertising

Apple iAd advertising emerged in parallel with apple's acquisition of mobile advertising developer quattro back in january 2010 for nearly $300 million dollars. With Apple’s great install base their plans for the iAd will be super targeting or a more personalized advertising experience for users of iPhones and other apple products.  Combining personas or user profiling along with location-based advertising, Apple can is hoping to increase the advertiser’s effectiveness.

Apple iAd advertising is dedicated to ios apps. Currently the mobile advertising platform or Apple iAd network is available in the US and Europe.