Apple iAds promises to be more engaging to its millions of users versus standard text based advertising which is the most common online medium used today.
As Apple describes it:
The emotion of TV. The interactivity of the web.
The power of mobility. Introducing iAd.
It really seems like Apple is carving out a powerful niche here in terms of linking what they know about you the consumer to advertisers. Facebook and Google are powerful at this and it looks like Apple depending on privacy laws can be right there with them.
Standard targeting options on the iAd Network include:
- Demographics
- Application preferences
- Music passions
- Movie genre interests
- Television genre interests
- Location
Unlike Facebook and Google the iAd delivery is full multi-media and that can be really powerful for increasing the stickiness of the ad in the consumer’s mind.
If you want to advertise on the iAd Network much like one would advertise using Adwords, you need to contact Apple Advertising.
